• Color – The process begins with color selection – and it’s no simple task. Sharif is extremely strategic about choosing the perfect shades, often considering upcoming seasonal trends so his purses coordinate with new fashion.
• Shape – Decisions about shape determine the functionality of the purse. What it feels like, how it hangs, and what it can carry affect both style and use.
• Materials – Sharif uses a hands-on approach to determining if colors complement each other in a way that emphasizes the beauty of the handbag.
• Artwork – Once the frame of the purse is complete, artwork is added for maximum effect.
• Ornamentation – Ornaments and embellishments are added to the bag to make it more dramatic and unique.
• Prototype – This is the test of form versus function. Sharif purses are not only beautiful works of art – they are designed to remain that way, day after day. 

Watch the video to see how the designer works in his New York studio. Once you see the creative process and the painstaking detail of each purse, it’ll be time to shop Sharif’s store and find some arm candy of your own.